The "Ideal"

Currently, mobile commerce has a market for goods and services that can be acquired at an impulse. For example the “ideal” product or service, has a limited selection and does not require great consideration before purchase ( Abbott ). These “ideal” products include, buying movie tickets, restaurant and hotel reservations ( Abbott ). Businesses that are primarily affected by m-commerce are financial, telecommunications, sales and media ( www.SearchMobileComputing.com ). M-commerce customers can also have access to banking information, trading, stock information, purchasing items, bill payment, account reviews and the news ( www.SearchMobileComputing.com ). Presently, there are three methods to pay for services used in mobile commerce; through premium rate calling cards, charges included on phone bills and from the customer’s credit card ( www.wikipedia.org ).